| Purposes
 
 
 | Strategic Objectives
 
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| 1. Preparing unique graduates for the local, national, and international labor market in terms of their knowledge, skills, and professionalism in the  commercial areas. 
 
 | - Advanced Courses and programs according to the local and international standards to develop knowledge and professional skills. - Continuing update of the education process to match the international development in information technology.
 - Developing courses and programs based on the needs of the labor market at the national, regional, and international level.
 - Excellent care for the students.
 
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| 2. Offering opportunities for the continuous learning through advanced postgraduate programs that can face the contemporary challenges. 
 
 | - Diversity of both opportunities and areas of continuing learning through advanced postgraduate programs that meet the needs of the economic development plans. - Updating the postgraduate courses and programs according to the international standards used by other leading universities.
 - Providing new and advanced methods and tools to improve teaching.
 - Sustainability through development of self-resources.
 
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| 3. Unique and excellent performance of the teaching staff. 
 
 | - Improving the selection and recruitment processes of the academic staff. - Continuing development of the academic staff.
 - More effective motivation for the academic staff.
 - More effective systems for performance evaluation of the academic staff.
 
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| 4. Improving the quality of scientific research and emphasizing the identity of the faculty as a research and cultural center in addition to its nature as specialized educational institution. 
 
 | - Encouraging research among the academic staff. - Accomplishing high levels of quality of research.
 - contributing significantly in supporting the research plans at the national level.
 - Encouraging cooperation and mutual experiences with the national and international academic institutions.
 
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| 5. Contributing to the effective development of the local and national society and enhancing the linkage between the faculty and society. 
 
 | - Building awareness of environment and society services among the academic staff. - Appling the faculty research to serve the society and surrounding environment.
 - Enhancing incorporation between the faculty and the various segments of the local community.
 -Contributing in the quality of life in the local community.
 
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| 6. Increasing the productivity and efficiency of the administrative and service departments and achieving job satisfaction for all employees. 
 
 | - Improving the administrative and financial systems, and procedures. - Providing the proper human resources to functional needs that would contribute to the accomplishment of the faculty mission and purposes.
 - Continuing development of administrative employees to improve the quality of their performance.
 Dissemination of the culture of quality among employees.
 - Increasing the employees' job satisfaction.
 -Providing objective methods for evaluation the employees' performance.
 
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